In this era of global integration, collaboration between businesses plays a crucial role in creating strong, unified partnerships aimed at building reputable and sustainable brands.

Over the past six years, Samsung Vina has chosen THIENTU as a trusted partner to develop and operate its Customer Contact Center, with the goal of delivering the best customer service experience in Vietnam.

A Six-Year Journey of Enhancing the Contact Center System with THIENTU

The consumer and retail market in Vietnam has undergone significant transformation in recent years. Recognizing that Vietnamese consumers are becoming increasingly discerning and sophisticated, Samsung Vina made a strategic decision to focus on customer service, aiming to become a highly recognizable brand that delivers the best products and experiences.

To support this mission, Samsung Vina partnered with THIENTU – a leading BPO company specializing in Contact Center services in Vietnam. With its agility in adapting to technological trends and optimized customer service processes, Thiên Tú has been continuously committed to fulfilling Samsung’s customer care mission across Vietnam.

Savina Project – An Exceptional Customer Service System for Samsung Vina

To build a professional and optimized Contact Center aligned with Samsung Vina’s standards, THIENTU swiftly launched the Savina project. Under the leadership of Mr. Dương Quốc Hùng – General Director of THIENTU, and the support of the executive team, the Contact Center system has been continuously refined and has operated professionally over the past six years.

The Savina project has created thousands of jobs annually, providing attractive career opportunities. Each call center agent receives specialized training on Samsung’s products and is equipped with essential listening and empathy skills to ensure top-tier customer care.The goal is to deliver outstanding customer service while enhancing brand recognition for Samsung in the Vietnamese market.

Words of Appreciation from Samsung Vina’s CEO

During a recent team gathering, Mr. Kevin Lee, General Director of Samsung Vina, sincerely acknowledged and praised the dedication, creativity, and hard work of the entire Savina project team. He highlighted their significant contributions and encouraged the team to continue their efforts as we enter a “new normal” era of reconstruction. With resilience and commitment, he expressed confidence that the team will continue to bring the best experiences to Samsung’s customers in Vietnam.

Meeting Between Samsung Vina’s CEO and the Savina Project Team

On April 5th, 2022, Mr. Kevin Lee – General Director of Samsung Vina – met with Mr. Dương Quốc Hùng – General Director of THIENTU – and the full Savina project staff for a heartfelt exchange and appreciation session.

In the joyful atmosphere of the gathering, Mr. Kevin Lee sincerely commended and highly appreciated the hard-working spirit, creativity, diligence, and significant contributions of the entire Savina project team. He also expressed his hope that, in the "new normal" reconstruction period, all project staff will continue to make every effort, overcome all challenges, and further promote their spirit of dedication to bring the best value to Samsung Vietnam’s customers.

A Promising Future of Continued Collaboration and Growth

While six years may not be a long time, it has been more than enough for Samsung Vina and THIENTU to understand each other deeply and work toward a shared vision: delivering excellent customer service and building a professional Contact Center system.

Looking ahead, we hope the partnership between Samsung Vina and THIENTU will continue to thrive and achieve even greater success!