Hire Head of Marketing in Vietnam | Offshore Staffing by THIENTU BPO

As the driving force behind a company’s marketing efforts, the Head of Marketing is integral to defining and executing the marketing strategy that will enhance brand awareness, drive sales, and support business growth. From overseeing digital campaigns to leading marketing teams, the Head of Marketing plays a strategic role in steering a company’s brand vision. However, hiring an experienced marketing leader locally can be challenging and expensive, especially when you're scaling.

Vietnam offers a cost-effective solution, with a growing pool of talented marketing professionals who can step into leadership roles. THIENTU BPO helps businesses build dedicated, high-performing offshore marketing leadership teams in Vietnam—fully integrated, strategic, and supported to drive your marketing efforts and deliver measurable results.

What Is a Head of Marketing?

The Head of Marketing is responsible for overseeing the development and execution of a company’s marketing strategy. This includes leading teams, defining brand positioning, managing marketing budgets, creating content strategies, and developing both short-term and long-term marketing plans. The role also involves analyzing market trends, customer behavior, and competitive landscapes to make informed decisions that drive brand growth and customer acquisition. In short, the Head of Marketing ensures that all marketing efforts align with business objectives and are geared toward maximizing ROI.

Why Hire a Head of Marketing in Vietnam?

Vietnam has become a leading destination for global outsourcing across a wide range of roles — from technical and creative to customer-facing and back-office functions. Here's why companies worldwide are choosing Vietnam:

• Skilled and Educated Workforce
  Vietnam offers a large pool of highly educated professionals with deep expertise in digital marketing, strategy development, branding, and leadership.

• English Proficiency and Global Readiness
  Many professionals are fluent in English and familiar with Western business culture, ensuring smooth communication and collaboration.

• Cost-Effective Talent Solutions
  Vietnam offers highly skilled Heads of Marketing at a fraction of the cost compared to traditional outsourcing markets like India, the Philippines, and Western countries.

• Supportive Business Environment
  The Vietnamese government actively supports the IT, BPO, and digital services sectors, making it easier to build and scale offshore teams.

• Time Zone Flexibility
  With working hours that overlap with APAC, Europe, and North America, Vietnam enables real-time collaboration across global teams.

Head of Marketing Roles You Can Hire

• Chief Marketing Officers (CMOs)

• Marketing Directors

• VP of Marketing

• Brand Strategy Leads

• Digital Marketing Directors

• Content Strategy Directors

• Marketing Communications Heads

What Your Offshore Head of Marketing Can Support

• Developing and implementing a comprehensive marketing strategy to drive brand growth

• Leading and managing marketing teams to execute high-impact campaigns

• Overseeing digital marketing efforts, including SEO, SEM, content marketing, and social media

• Defining brand positioning and ensuring consistency across all touchpoints

• Analyzing market trends, customer behavior, and competitive landscapes to guide strategy

• Creating and managing marketing budgets, ensuring effective allocation of resources

• Aligning marketing efforts with sales and business objectives to maximize ROI

• Tracking marketing performance and using data-driven insights to optimize campaigns

Hire Heads of Marketing with the Right Skills

• Extensive experience in marketing strategy, brand development, and leadership

• Expertise in digital marketing channels (SEO, PPC, email marketing, social media)

• Strong analytical skills to measure and optimize campaign performance

• Proven ability to lead and motivate teams, fostering a collaborative and results-driven culture

• Experience managing large-scale marketing budgets and allocating resources effectively

• Deep understanding of customer insights, market research, and consumer behavior

• Excellent communication and presentation skills for stakeholder engagement

• Familiarity with marketing tools and platforms such as Google Analytics, HubSpot, and Salesforce

Salary Comparison Table: Vietnam vs USA vs Singapore

Note: Salary ranges are estimates based on publicly available data and recruitment market reports as of June 2025. Sources include Glassdoor, VietnamWorks, and Robert Walters.

How THIENTU’s Proven Hiring Process Works

We make it easy to hire top remote talent through a structured, fast-tracked process that works across all roles and markets:

1. Define Your Needs
   Specify the role, skill set, industry focus, language or technical requirements, and timeline—so we can tailor the search from day one.

2. Review Qualified Candidates
   Receive a curated shortlist of pre-vetted candidates in just 5–7 business days, carefully selected to meet your defined criteria.

3. Interview & Select
   Evaluate candidates through interviews or test projects. We support you in making confident hiring decisions based on proven qualifications.

4. Launch with Support
   We handle onboarding, secure access, compliance, and performance tracking—ensuring a seamless start and ongoing success.

Why Hire a Head of Marketing in Vietnam with THIENTU BPO

• Award-Winning Excellence: Proud recipient of the Samsung Top Global Performance Award for Call Chat NPS in Customer Contact Center, reflecting our commitment to outstanding service quality and client satisfaction.

• Experienced Team: Extensive expertise in quickly establishing and integrating offshore teams tailored to client-specific needs.

• Quality and Security: Certified with ISO/IEC 27001:2022 (Information Security) and ISO 9001:2015 (Quality Management), ensuring reliable and secure staffing solutions.

• Comprehensive Support: Full administrative, HR, payroll, and IT infrastructure support, enabling you to focus solely on strategic management.

• Rapid Implementation: Proven ability to recruit and onboard dedicated teams in record time.

• Flexible and Scalable Solutions: Adaptable staffing models that can scale seamlessly with your business growth.

• Transparent SLAs: We commit to clear service-level agreements ensuring accountability and consistent delivery.

Sample Job Description – Offshore Head of Marketing

Key Responsibilities:

• Lead and execute a marketing strategy that drives brand growth and revenue

• Oversee the execution of digital marketing campaigns, including SEO, social media, PPC, and content marketing

• Align marketing efforts with sales and product teams to maximize conversion rates

• Analyze market trends, customer insights, and competitor activity to guide strategy development

• Manage marketing budgets and ensure resources are allocated effectively to meet business objectives

• Foster a high-performance marketing team by providing leadership, mentorship, and professional development opportunities

• Measure and report on the performance of marketing campaigns, adjusting strategies as necessary to optimize results

Essential Skills & Qualifications:

• 5+ years of experience in a senior marketing leadership role

• Proven success in developing and executing marketing strategies that drive business results

• Strong knowledge of digital marketing channels and tools

• Exceptional leadership, team management, and communication skills

• Ability to analyze data and use insights to inform marketing decisions

• Experience managing large marketing budgets and resources

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus)

FAQs

How do you evaluate Head of Marketing candidates?

We evaluate candidates based on their experience in leading marketing teams, developing and executing successful strategies, and achieving business growth. We also assess their leadership skills, ability to collaborate with other departments, and expertise in digital marketing channels.

Can offshore Heads of Marketing manage global campaigns?

Yes, our offshore Heads of Marketing have experience managing global marketing campaigns, ensuring that strategies are tailored for different markets while maintaining brand consistency.

What tools do offshore Heads of Marketing use?

Our Heads of Marketing are proficient with a wide range of marketing tools such as Google Analytics, HubSpot, Salesforce, SEMrush, and other marketing automation platforms.

How quickly can I hire an offshore Head of Marketing?

You can receive a shortlist of qualified candidates in 5–7 business days. Once selected, onboarding and integration can begin immediately with full support from THIENTU BPO.

How do you ensure the quality of work from offshore teams?

We ensure quality through regular performance reviews, strategic oversight, and collaboration with clients to align goals and expectations. Our offshore teams are expected to deliver results aligned with your marketing objectives.

Ready to Lead Your Marketing Strategy with Offshore Expertise?
THIENTU BPO helps you hire skilled, cost-effective Heads of Marketing in Vietnam—ready to develop and execute high-impact marketing strategies that drive growth. Contact us today to start building your offshore marketing leadership team.