Hire Programmatic Marketing Specialists in Vietnam | Offshore Staffing by THIENTU BPO

Programmatic marketing has transformed the way brands engage with their audiences by automating the buying and placement of digital ads in real time. Programmatic Marketing Specialists are crucial for optimizing digital advertising campaigns, maximizing efficiency, and ensuring that every ad dollar is spent wisely. These experts use data, machine learning, and AI to deliver personalized ads to the right audience at the right time. However, finding experienced programmatic marketing professionals locally can be expensive and highly competitive.

Vietnam offers a cost-effective solution, with a growing pool of skilled professionals proficient in programmatic advertising tools and strategies. THIENTU BPO helps businesses build dedicated offshore Programmatic Marketing Specialist teams in Vietnam—fully integrated, efficient, and supported to deliver measurable results.

What Is a Programmatic Marketing Specialist?

A Programmatic Marketing Specialist is responsible for planning, executing, and optimizing automated digital advertising campaigns across various platforms. They use programmatic tools and technologies like Demand-Side Platforms (DSPs), Real-Time Bidding (RTB), and data management platforms (DMPs) to target the right audience with personalized ads. Programmatic marketers track performance, adjust campaigns in real-time, and use data analytics to improve ROI. They play a key role in enhancing ad targeting, increasing brand awareness, and driving conversions.

Why Hire Programmatic Marketing Specialists in Vietnam?

Vietnam has become a leading destination for global outsourcing across a wide range of roles — from technical and creative to customer-facing and back-office functions. Here's why companies worldwide are choosing Vietnam:

• Skilled and Educated Workforce
  Vietnam offers a large pool of highly educated professionals with expertise in digital marketing, data analysis, and programmatic advertising tools.

• English Proficiency and Global Readiness
  Many professionals are fluent in English and familiar with Western work culture, ensuring smooth communication and collaboration.

• Cost-Effective Talent Solutions
  Vietnam offers highly skilled professionals at a fraction of the cost compared to traditional outsourcing markets like India and the Philippines.

• Supportive Business Environment
  The Vietnamese government actively supports the IT, BPO, and digital services sectors, making it easier to build and scale offshore teams.

• Time Zone Flexibility
  With working hours that overlap with APAC, Europe, and North America, Vietnam enables real-time collaboration across global teams.

Programmatic Marketing Specialist Roles You Can Hire

• Programmatic Campaign Managers

• DSP Campaign Strategists

• Data Analysts for Programmatic Advertising

• Programmatic Media Buyers

• Digital Ad Optimization Specialists

• Programmatic Analytics and Reporting Experts

What Your Offshore Programmatic Marketing Specialist Can Support

• Developing and managing programmatic ad campaigns across multiple channels (display, video, social, etc.)

• Setting up and optimizing campaigns using Demand-Side Platforms (DSPs)

• Conducting audience targeting and segmentation based on data-driven insights

• Analyzing real-time campaign performance and adjusting bids and budgets

• Working with creative teams to ensure ad creatives are aligned with campaign goals

• Generating reports on campaign performance, KPIs, and ROI

Hire Programmatic Marketing Specialists with the Right Skills

• Proficiency in programmatic advertising platforms such as Google DV360, The Trade Desk, MediaMath, and others

• Experience in audience segmentation, targeting, and optimization techniques

• Knowledge of RTB, programmatic direct, and automated media buying strategies

• Strong data analysis skills to interpret performance data and optimize campaigns

• Understanding of ad fraud prevention, brand safety, and viewability metrics

• Excellent communication skills for working with cross-functional teams and stakeholders

Salary Comparison Table: Vietnam vs USA vs Singapore

Note: Salary ranges are estimates based on publicly available data and recruitment market reports as of June 2025. Sources include Glassdoor, and Robert Walters.

How THIENTU’s Proven Hiring Process Works

We make it easy to hire top remote talent through a structured, fast-tracked process that works across all roles and markets:

1. Define Your Needs
   Specify the role, skill set, industry focus, language or technical requirements, and timeline—so we can tailor the search from day one.

2. Review Qualified Candidates
   Receive a curated shortlist of pre-vetted candidates in just 5–7 business days, carefully selected to meet your defined criteria.

3. Interview & Select
   Evaluate candidates through interviews or test projects. We support you in making confident hiring decisions based on proven qualifications.

4. Launch with Support
   We handle onboarding, secure access, compliance, and performance tracking—ensuring a seamless start and ongoing success.

Why Hire Programmatic Marketing Specialists in Vietnam with THIENTU BPO

• Award-Winning Excellence: Proud recipient of the Samsung Top Global Performance Award for Call Chat NPS in Customer Contact Center, reflecting our commitment to outstanding service quality and client satisfaction.

• Experienced Team: Extensive expertise in quickly establishing and integrating offshore teams tailored to client-specific needs.

• Quality and Security: Certified with ISO/IEC 27001:2022 (Information Security) and ISO 9001:2015 (Quality Management), ensuring reliable and secure staffing solutions.

• Comprehensive Support: Full administrative, HR, payroll, and IT infrastructure support, enabling you to focus solely on strategic management.

• Rapid Implementation: Proven ability to recruit and onboard dedicated teams in record time.

• Flexible and Scalable Solutions: Adaptable staffing models that can scale seamlessly with your business growth.

• Transparent SLAs: We commit to clear service-level agreements ensuring accountability and consistent delivery.

Sample Job Description – Offshore Programmatic Marketing Specialist

Key Responsibilities:

• Develop and manage programmatic campaigns across multiple advertising platforms

• Set up targeting, bidding strategies, and budget optimization using DSPs

• Monitor and optimize campaigns in real time to ensure efficient ad spend

• Analyze performance data, identify insights, and adjust strategies accordingly

• Collaborate with creative teams to ensure ad creatives meet performance goals

• Generate detailed reports on campaign KPIs, conversion rates, and ROI

Essential Skills & Qualifications:

• 2+ years of experience in programmatic marketing or digital advertising

• Proficiency with DSPs such as Google DV360, The Trade Desk, and MediaMath

• Strong understanding of programmatic advertising concepts like RTB, bidding, and audience segmentation

• Experience in analyzing data and adjusting campaigns to improve performance

• Excellent communication skills to collaborate with cross-functional teams

• Familiarity with digital analytics tools such as Google Analytics and Tableau is a plus

FAQs

How do you evaluate Programmatic Marketing Specialist candidates?

We evaluate candidates based on their proficiency with programmatic platforms, data analysis skills, ability to optimize campaigns, and knowledge of targeting and bidding strategies. We also assess their experience with ad creatives and campaign reporting.

Can offshore Programmatic Marketing Specialists handle large-scale campaigns?

Yes. Our candidates are experienced in managing large-scale programmatic advertising campaigns, from audience targeting to budget management and performance optimization.

What tools and platforms do offshore specialists use?

Our specialists are proficient in tools like Google DV360, The Trade Desk, MediaMath, as well as analytics and reporting platforms like Google Analytics, Tableau, and Excel.

How quickly can I onboard an offshore Programmatic Marketing Specialist?

You can receive a shortlist of qualified candidates in 5–7 business days. Once selected, onboarding can begin immediately with full support from THIENTU BPO.

How secure is our data with offshore teams?

THIENTU adheres to strict data protection and confidentiality standards, and we are ISO/IEC 27001:2022 certified, ensuring the highest level of security for your marketing data.

Ready to Optimize Your Digital Ad Campaigns?
THIENTU BPO helps you hire skilled Programmatic Marketing Specialists in Vietnam—cost-effective, data-driven, and ready to improve your ROI through automated advertising. Contact us today to start building your offshore marketing team.